CONSIDERATION | SG Web Journey

CONSIDERATION

Whittling down list of choices; deeper research and rationalization;
gathering information for decision

The Consideration stage is often a multiyear process.
Part of the website’s purpose is to keep SKYGEN top-of-mind so when prospects are ready to advance, SKYGEN is firmly in the final decision set.

The process of making the best choice includes additional web searches, revisiting the SKYGEN website, content downloads and, eventually, a sales inquiry request on the website.

WEB JOURNEY

HOME

SOLUTIONS
Benefits Administration

DENTAL

GATED CONTENT
DOWNLOAD

Solutions pages have an average 13% bounce rate, far below site average of 40%.
Optimize and leverage these as access points for pages tailored specific to prospect needs.

SALES INQUIRY CONTACT FORM COMMENTS:

We (PwC) are working with a Healthcare Payer that is in the very early stages of evaluating options for their aging claims adjudication platform. We'd like to gather some initial data around the Skygen Enterprise System for Medical Platform to see if it might be an option for our client to consider in the future.

CONTENT RECOMMENDATION:

GATED CONTENT

DEVELOP, ORGANIZE & PROMOTE

Case studies
White papers on-site
Equip sales team with materials specific to need for initial soft follow-up (e.g., software. TPA, dental, vision, etc.)

NEXT UP:

DECISION

Solutions pages have an average 13% bounce rate, far below site average of 40%. Optimize and leverage these as access points for pages tailored specific to prospect needs.

SALES INQUIRY CONTACT FORM COMMENTS:

CONTENT RECOMMENDATION:

Solutions pages have an average 13% bounce rate, far below site average of 40%.
Optimize and leverage these as access points for pages tailored specific to prospect needs.