SKYGEN AWARENESS
Beginning of the journey; education of market and options; list-making begins
HOW PEOPLE ARE FINDING SKYGEN:
WORD OF MOUTH
PROFESSIONAL REFERRALS
WEB SEARCH
Organic search terms currently driving most traffic to SKYGEN website (Top 5)
Skygen
Skygen usa
Scion dental provider login
Scion dental
Skygen dental
Brand-specific keywords are driving a majority of current website traffic.
OPPORTUNITY - To reach higher numbers of in-market users finding SKYGEN during the Awareness stage, continue to align SKYGEN brand with high volume industry search terms.
Claims management (5,000)
Benefit administrators (5,000)
Claims management system (500)
Benefit admin solutions (500)
Benefits administration systems (5,000)
Claims management services (5,000)
Benefits tpa (500)
Claims management in healthcare (500)
(Average monthly searches in parentheses)
SEO TIPS
Fully utilize Google SEO & Search Console functionality
Segment web traffic through Google Analytics Goals
Increase referrals through trusted industry sources
Based on primary research, those
with job titles related to
MARKET RESEARCH
BUSINESS ANALYSIS
VENDOR PROCUREMENT
tend to be responsible for gathering information on SKYGEN in the initial phases of research for both benefit administration software and services.
In many cases, SKYGEN is compared against competitors, highlighting the need for differentiating factors in the Awareness stage.
CONTENT RECOMMENDATION:
Non-gated content tailored specifically to what sets SKYGEN apart — a "one-stop-shop" for insurance providers seeking a streamlined approach to benefit management / administration.
Non-gated content should be accessible and easy to digest, such as video, infographics and a
clear, compelling website home page.
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